Public Relations
Digital & Social Media Strategy
Strategic use of digital and social channels to reach the audiences that matter.
Public Relations
Strategic counsel at the intersection of reputation, regulation and commercial reality.
Overview
How we help.
Digital and social media channels have transformed how reputation is built and lost. LinkedIn drives B2B relationships, X/Twitter accelerates news cycles, Instagram shapes consumer brands, and owned channels increasingly compete with earned media as sources of credibility. Using these channels strategically requires both technical fluency and editorial judgement.
Corson Fiske advises clients on digital communications strategy — which channels to prioritise, what content to publish, how to measure performance and how to integrate owned, earned and paid channels into a coherent approach.
We are particularly active in LinkedIn and professional-audience digital strategy, where the audience dynamics are most relevant to our client base.
Capabilities
- Digital communications strategy
- Social media channel strategy
- Content planning and editorial calendars
- LinkedIn and professional platform strategy
- Owned media and newsletter development
- Influencer and executive advocacy
- Paid social and amplification
- Digital measurement and analytics
Client Success
Outcomes from recent engagements.
Indicative results from engagements within this practice area. Client details have been anonymised; outcomes reflect actual matters completed by the firm.
72 hours
Crisis Managed
Cyber incident response
Managed the first 72 hours of a material cyber incident for an ASX-listed company, coordinating legal, regulatory notification and market disclosure.
ASX-listed company
3x profile
Growth
Thought leadership
Delivered a 12-month CEO thought leadership program that tripled media profile and generated six national op-ed placements.
CEO positioning
Full support
Continuous disclosure
IR advisory
Advised a mid-cap ASX-listed client on continuous disclosure strategy and results communications through a challenging reporting period.
Mid-cap listed
Why Corson Fiske
Senior communications counsel, embedded in an advisory firm.
Most communications firms operate in isolation from their clients’ legal, tax and commercial advisors. Corson Fiske is different. Our Public Relations practice sits inside an integrated advisory firm, which means communications decisions are never made in isolation from the broader strategic, legal and regulatory position.
Every engagement is led by a senior communications advisor with direct experience in the matter type, supported by colleagues across the firm’s other practice areas wherever the matter requires it. Our offices in Sydney, Melbourne, Perth, Auckland and Singapore deliver consistent counsel across Australia, New Zealand and Asia.
Key Considerations
What clients need to know.
Engaging external advisors on any significant matter raises practical questions about scope, timing, cost and outcomes. We believe in being straightforward about each of these from the first conversation.
How engagements typically begin
Every engagement starts with a confidential initial conversation — usually 30 to 60 minutes — in which we listen to the situation, ask the questions needed to understand it properly, and share a view on whether and how we can help. There is no charge for this conversation and no obligation to proceed.
How we scope and price work
We prefer fixed-fee or capped-fee arrangements wherever the scope allows. Where the scope is genuinely uncertain — as in contested matters — we agree hourly rates upfront and provide regular fee updates against defined phases. We do not bill for internal discussions, file opening or routine administration.
Who you will work with
Every engagement is led by a partner with direct experience in the matter type. That partner remains your primary point of contact throughout. Specialist colleagues join the team where their expertise is required, but you will never be passed from person to person or find the partner you hired is no longer on the file.
How we handle confidentiality and privilege
All engagements are subject to strict confidentiality. Where legal advice is being delivered, it is provided through our incorporated legal practice and attracts legal professional privilege. We take document security, information handling and communications discipline seriously on every matter.
Get the right advice from Corson Fiske.
Confidential, no-obligation consultations with a senior communications advisor.