Trade Marks are essential to the protection of your brand and add immense value to any business. Our practice is built on the registration and protection of client brands and trademark portfolios. We have worked with some of the world’s leading brands in trademark strategy from wordmarks and logos through to the protection of shapes, sounds and colour.
In order for you to grow your client base through word of mouth, customers and potential customers must be able to give the name of your business or product to other potential customers. What’s more, the potential customer needs to be able to remember your name and not confuse it with that of other traders.
If a potential customer confuses your name with another trader’s name, then you are likely to miss out on a sale.
Goodwill that your business enjoys is intimately connected to the reputation that it has and the penetration of its name through the potential client base. It’s also extremely important that the business actually owns the trading name, and that’s where trade mark registration comes in.
Corson Fiske provides brand owners on strategic brand protection and best practice strategy from undertaking domestic trademark applications and registrations in Australia and New Zealand through to protecting your brand overseas in major economic markets such as the United States (USA), China and the European Union (EU).
Domestic Trademarks
We can assist clients in Australia and New Zealand to undertake domestic Trademark Applications and filings.
Whilst this can seem to be a simple process it’s always best handled by a qualified attorney. We advise our clients on where protection is best sought be it a class of goods or a service and avoiding the pitfalls such as undertaking applications for trade marks where there may be generic terms.
Undertaking a correct filing process for the right class of goods is critical in trademark protection to ensure that you have the exclusive right to exploit that mark and others are prevented from doing so.
Our Trademark registration is a process where you as the client are fully informed and provided with a workflow process in protecting your name or brand.
Its important to keep in mind not only are words or logos trademarks but you may want to consider other protections such as scents, shapes, colour and sounds, which could be a distinctive mark of your goods or services in the market and such marks are worth protecting giving the long term revenue that can be derived from such registered intellectual property
International Trademarks
Registering a Trademark in Australia or New Zealand does not give you global protection, this is a common misconception by many brand owners.
Problems can arise in countries such as China where Trademark squatters may register your Trademark in China where you manufacture your goods. This is due to China having a system of first to register unlike Australia which has a system of first to use. This can be crippling to a business who has a high reliance on the manufacture of goods in China.
Trade Mark Watch Services
Once your trade mark is registered we can offer you trade mark watching services. We can tailor our trade mark watching services to suit your needs. Trade mark watching services are an efficient way for trade mark owners to monitor the actions of competitors and may also help to identify potential infringers, as well as ensure the continued strength of registered trade marks.
Portfolio Management
If you have a large or growing trade mark portfolio, we can help you manage deadlines, renewals and advise you on how to best maintain strong trade mark protection for your valuable IP assets.
How Corson Fiske helps you
We help you in all aspects of trade mark work including:
- Preparation of trade mark applications and assistance in securing trade mark registration in Australia, New Zealand and internationally
- Infringement and registrability searches and advice
- Advice in relation to Passing Off and Misleading and Deceptive Conduct
- Oppositions to registration of trade marks
- Removal of conflicting trade marks from the register for non-use
- Assignment and licensing of trade marks
- Advice in relation to the correct use and maintenance of trade marks
At Corson Fiske through our partnership and global footprint of attorneys we provide you with strategic advice and service in undertaking international trademark applications from Australia.
Our registered trademark attorneys have drafted and successfully lodged hundreds of trade mark applications in Australia and throughout the world.